Logo design for a yoga/meditation/wellness brand. The client was launching a yoga teaching service with an emphasis on inclusivity, in particular people who may have an interest in learning about yoga but deem themselves unsuitable for it (for example feeling like they may be too old or overweight). In order to tie the graphic to the company name, there was specific direction to try to incorporate a question mark into the brandmark. I managed this by utilising negative space and a simplified graphic of someone sitting in meditation. I also provided several variations on the lockup as can be seen in the development images below.
Development: